We were tasked to make a campaign for our retail ad subject. We have the freedom to choose any product, be it existing or non-existent, including a poster, newspaper and magazine ad.
Refresh is a fruit-flavored juice drink introduced by Universal Robina Corporation. It became widely known back in the 2000s for its unique idea of using a cup with a covered top, making it easier for kids to stick the straw in.
This campaign was made to raise awareness and highlight the brand-new look of their product.